Beard Necessities (Winston Brothers, #7) southern africa

[[ Read Online ]] Огилви о рекламеAuthor David Ogilvy – Wildlives.co

Highly informative and wonderfully written Its full of personal anecdotes and glossy photos. I almost didn t read this book because I thought it would be too dated but for a book that s 35 years old, there s a lot of information that has held up well and a lot that didn t lol Obviously there was no internet, no social media, no personal computers, no smartphones, no satellite radio or streaming services in the early 80s so advertising has changed a good deal, but a lot of the principles are the same A few things I wrote down for myself out of this book Ogilvy used to nested Rus I almost didn t read this book because I thought it would be too dated but for a book that s 35 years old, there s a lot of information that has held up well and a lot that didn t lol Obviously there was no internet, no social media, no personal computers, no smartphones, no satellite radio or streaming services in the early 80s so advertising has changed a good deal, but a lot of the principles are the same A few things I wrote down for myself out of this book Ogilvy used to nested Russian dolls to his high level managers with a note that said If each of us hires people who are smaller than we are, we shall become a company of dwarves, but if each of us hires people who are bigger than we are, we become a company of giantsPerfectionism is spelled paralysis ChurchillIf it doesn t sell it isn t creative I also liked the section about that discussed that being creative doesn t mean you have to be originalOh, and I enjoyed the mini bios of some of the men that formed the largest ad agencies in the world.Time to go rewatch all the episodes of Mad Men now Quite an insightful and utterly engrossing read, although it would have been eveninteresting if we could read his opinions about the current state of advertising I enjoyed his writing a lot, and his main points still hold up well Sadly, his prediction about giant billboards and deception in political advertisement becoming obsolete was very, very wrong Thank goodness I had previously read Simon Garfield s Just My Type, otherwise I would have never been able to appreciate why sans seri Quite an insightful and utterly engrossing read, although it would have been eveninteresting if we could read his opinions about the current state of advertising I enjoyed his writing a lot, and his main points still hold up well Sadly, his prediction about giant billboards and deception in political advertisement becoming obsolete was very, very wrong Thank goodness I had previously read Simon Garfield s Just My Type, otherwise I would have never been able to appreciate why sans serifs are no good in advertising with which I intuitively totally agree Ogilvy is delightful, his book is muchintriguing than many works of fiction , D This book was a required reading for my studies very informative and interesting A great book on advertising. If you want to have ANYTHING to do with advertising, you must read this book If you want to have ANYTHING to do with graphic design, you must have something to do with advertising If you ve ever been interested in working at an ad agency, if you ve ever worked at an ad agency, or if you ever had a strong affinity for the Mastercard Priceless McCann Erickson or the Got Milk campaign Goodby Silverstein , you must read this book Not only does David Ogilvy give great advice from inside the business, but he presents his wonderfully written copy with the best parts of a vintage Life magazine the pictures Ogilvy clearly states the best steps for breaking into the business If you ve ever been interested in working at an ad agency, if you ve ever worked at an ad agency, or if you ever had a strong affinity for the Mastercard Priceless McCann Erickson or the Got Milk campaign Goodby Silverstein , you must read this book Not only does David Ogilvy give great advice from inside the business, but he presents his wonderfully written copy with the best parts of a vintage Life magazine the pictures Ogilvy clearly states the best steps for breaking into the business, the best steps for business owners and how to advertise for various print and TV however, this book was written in 1983 and lacks the most recent innovation of the internet.Although Ogilvy makes his points clearly, there is a lot of repetition specifically in the B2B chapter when compared to earlier sections He consistently reinforces exactly how much he despises reverse type, the importance of newspaper layouts and the importance of truthful, purposeful copy Yet he makes several confessions about his years in the business that prove that even the most amazing individuals are still human Even David Ogilvy, the man who drove to work in his Roles Royce wearing his Sears suit, can still make ill informed decisions Recommended for everyone who has ever studied advertising, and even for those who enjoy catchy slogans and pretty pictures Ogilvy is brilliant Even with the advent of the internet, the core of advertising remains the same because basic human motives remain the same, and what he has to say is still very relevant While the rest of the book is packed with time honored strategies and tips, his talent is especially evident in the chapter dedicated to past advertising giants This might seem like a fluff chapter to those people just looking to absorb facts, but it is farvaluable he is showing you how to communic Ogilvy is brilliant Even with the advent of the internet, the core of advertising remains the same because basic human motives remain the same, and what he has to say is still very relevant While the rest of the book is packed with time honored strategies and tips, his talent is especially evident in the chapter dedicated to past advertising giants This might seem like a fluff chapter to those people just looking to absorb facts, but it is farvaluable he is showing you how to communicate effectively in words in much the same way his highlighted advertisements do He is demonstrating the insight that makes him a great storyteller and thus a great advertiser Advertisers have to communicate all of the things that an artist, a writer, or a composer must character, mood, setting, and yes, even plot They are providing you with snapshots Your mind fills in the parts of the story that happen before or after this future thinking is typically of what life will be like after obtaining the thing being advertised His characterizations in particular are magnificent vivid and succinct An excerpt He was a shy, mousy little man and spoke with a strong lisp His nickname was Thee Thee, that being the way he pronounced his initials C.C But he was a good raconteur and after dinner speaker He always wore a fuchsia in his buttonhole, chewed licorice root, and spat profusely on the person he was talking to At the end of this chapter, I had clear images in my head of each and every one of the people listed, and I thoroughly bought what he was selling these were great men Given that all six of them seem to be older, white gentlemen in the same business, how difficult must that have been Did I mention that this book is incredibly easy to read, is blocked well, contains several interesting visual accompaniments, and is a page turner Very enjoyable book I highly recommend it I am not in an advertising business, and read this book out of curiosity It changed my view on what advertising is Key ideas The purpose of advertising is to sell Advertising can be called Sales in print The most creative advertisement is not necessarily the most effective one Theyou know the product thethere is a chance that you will come up with a big idea Advertising can be considered People don t buy commodities, they buy images Jack Daniels is it really better I am not in an advertising business, and read this book out of curiosity It changed my view on what advertising is Key ideas The purpose of advertising is to sell Advertising can be called Sales in print The most creative advertisement is not necessarily the most effective one Theyou know the product thethere is a chance that you will come up with a big idea Advertising can be considered People don t buy commodities, they buy images Jack Daniels is it really better than other whiskey Brand is 90% what a distiller has to sell If you and your competitor both make excellent products, don t imply that you are better Reuse good advertisement, until it is not effective any If it was effective a year ago, it will be this year Don t try to be original Make it fun to work Get rid of sad people Hire people, who are better than you are Make conflicts transparent Face to face No talking behind anyone s back People do their best work in a happy atmosphere Show people what they want to see Make specific promises, avoid generalities The best companies differentiate themselves Correlation between quality and price is almost 0 It is all about brand Advertising is a cheap form of selling With 1 TV commercial you reach millions of people Bill boards will disappear I ve had this book in my shelves for a couple years and finally sat down to begin reading it recently And I m so, so, soooo mad at myself because I wish I had read this immediately when I first picked it up Although it was written decades ago and contains information that will be construed as outdated especially since the look of advertising has definitely changed substantially , a lot of it is still sound and relevant I don t work in advertising, but I was thinking of a ton of areas where th I ve had this book in my shelves for a couple years and finally sat down to begin reading it recently And I m so, so, soooo mad at myself because I wish I had read this immediately when I first picked it up Although it was written decades ago and contains information that will be construed as outdated especially since the look of advertising has definitely changed substantially , a lot of it is still sound and relevant I don t work in advertising, but I was thinking of a ton of areas where the information would be applicable for myself from marketing materials to interaction design and even just basic career work advice.Also, I m sure it could be said for a lot of books written over the years, but I found that the essentials of his advice and thoughts throughout the book have been echoed and repeated in tons of blog posts and articles I ve read for the last few years There seem to be very common themes about design and work that will always be relevant to designers creatives He was a proponent of research, research, research in design He believed in using theories frameworks that worked continually and improving on them The power of truly good copy Great stuff A Candid And Indispensable Primer On All Aspects Of Advertising From The Man Time Has Called The Most Sought After Wizard In The BusinessPhotos